It's back! The Soil Association's annual Organic Beauty Week is here and the message this year is clear - #lookforthelogo
With the beauty world being as unregulated as it currently is in terms of what is & what isn't organic, the best way to be certain of a product's authenticity is to #lookforthelogo
What does Soil Association approved actually mean?
- 'Organic' can only be used on the product label if 95% of ingredients are actually organic (excluding water).
- Products containing 70-94% organic ingredients can be certified with the logo but they can't call themselves 'organic' and they need to state the percentage of organic ingredients on the label.
- Any product with under 70% organic ingredients won't be certified by the Soil Association.
- No animal testing
- All ingredients must be responsibly sourced (products are thoroughly investigated)
- No artificial colours, fragrances, parabens or petrochemicals
- To make sure standards don't slip, they carry out annual reviews of all products